The Gruen Transfer (Series 1) - 2-DVD Set ( The Gruen Transfer - Series One )

The Gruen Transfer (Series 1) - 2-DVD Set (DVD) (*)

~~$33.99~~ $27.97

Alternate Title: The Gruen Transfer - Series One
Language Selections:
English ( Dolby Digital 2.0 )
English ( Subtitles )

Product Origin/Format:
Australia ( PAL/Region 0 )

Running Time:
358 min

Aspect Ratio:
Widescreen (1.78:1)

Special Features:
2-DVD Set
Interactive Menu
Scene Access

Movie filmed in 2008 and produced in:
Australia ( Australia, New Zealand )

Directed By:
Wil Anderson

Written By:
Wil Anderson

Actors:
Wil Anderson ..... Himself - Host (6 episodes, 2009)
Todd Sampson ..... Himself (6 episodes, 2009)
Russel Howcroft ..... Himself (6 episodes, 2009)
Dan Gregory ..... Himself (3 episodes, 2009)

Synopsis:

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you. It's not an expose. It's not a satire. It's about truth in advertising. Finally. We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonizing every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising 'maybe the most powerful art form on Earth'. And the Earth ain't the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space. We all think we're immune to advertising, that we're smarter than the marketers, but can you honestly say you know why you buy one brand of detergent and not another? As you walk the aisles of the supermarket, how many of the purchasing choices you make are consciously your own? And if you can be persuaded, without realizing, to buy the orange dishwashing liquid, what else can you be persuaded to do? Advertising: you know you're soaking in it. Which is where The Gruen Transfer comes in. Each week, host Wil Anderson is joined by guests with the best and brightest minds in the advertising industry: insiders prepared to share the ideas and insights that drive them.

Season 1

Beer S1, Ep1 May 28, 2008

Undies S1, Ep2 Jun. 4, 2008

Banks S1, Ep3 Jun. 11, 2008

What's It For? Awareness Campaign "Look Out for Cyclist Moonwalking Bear" How Do You Sell? Banks The Pitch: Making Celibacy Sexy Ad Of The Week: Tahoe - An American Revolution.

Chocolate S1, Ep4 Jun. 18, 2008

Space Invaders: Bumvertising How Do You Sell? Chocolate The Pitch: Democrats Ad Of The Week: Head and Shoulders.

Four Wheel Drives S1, Ep5 Jun. 25, 2008

What's Wrong With This Ad? Pedigree Dental Pebble How Do You Sell? Four-Wheel-Drives The Pitch: Plastic Bags Ad Of The Week: Online Sex Trafficking.

Feminine Hygeiene S1, Ep6 Jul. 2, 2008

What's It For? Gali The Alligator How Do You Sell? Feminine Hygiene The Pitch: Child Labour Ad Of The Week: Ricky Pointing "Endorsinator".

Road Safety S1, Ep7 Jul. 9, 2008

Endorse Me: Road Safety How Do You Sell? Road Safety Ads The Pitch: Invade NZ Ad Of The Week: "Shouty Ads".

Phone Companies S1, Ep8 Jul. 16, 2008

How Do You Sell? Phone Companies The Pitch: Global Warming Ad Of The Week: Will It Blend?

Skincare S1, Ep9 Jul. 23, 2008

What's Wrong With This Ad? The Back Up How Do You Sell: Skincare The Pitch: Buy Nothing Ad Of The Week: Cover Girl Ad.

Cannes Winning Ads S1, Ep10 Jul. 30, 2008

What's Wrong With This Ad? Cheerios Cannes: Looked at Cannes Winning Ads from 2008 The Pitch: Anti-Tourism Ad Of The Week: Football Superstar.

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

This product was added to our catalog on Monday 07 September, 2009.

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